Company news What are Quick Response codes (QR codes)
Get the most out of your Smartphone
If you’re not familiar with QR codes (Quick Response codes), they’re similar to barcodes. QR codes are 2-D images that provide immediate access to digital information or actions that are relevant to what you are doing at that moment. When scanned with a Smartphone it will take you to pre-determined mobile web page or initiate a text message, email, or dial a telephone number.
QR codes are expected to achieve widespread use this year and for good reason. The number of people buying smart phones is growing daily, which means the number of people who are able to read QR codes is growing daily too. The fast-paced environment we live in today consumers want immediate access to what’s relevant. They can be used to promote just about anything and are an extremely inexpensive advertising solution, this is why QR codes are being used to make that possible.
It couldn’t be easier all you will need is to download a QR code reader app from your smart phone. If you search for “QR code reader” in Apple’s AppStore, Android’s Market or Blackberry’s AppWorld you should find lots of examples, just choose a free one with good ratings.
When you scan or read a QR code with your Smartphone, you will link to relevant digital content on the web; activate a number of phone functions including email, IM (Instant Message) and SMS (Short Message Service)
What info could a QR code contain
• Product information • Pictures • YouTube video • Contact details • Promotions • Event listings • Twitter or Facebook link • Link to an online brochure or website
To generate QR codes
Any of these desired functions are easily achieved by properly creating your own QR code which also can be printed onto virtually anything. It’s a simple process of entering the appropriate data into a QR code generator and it all takes just a few minutes. There are a number of free website providing this application, the below link is a result from a Google search.
Here are some ways for using QR codes that are mostly in practise now, as well as a few that we believe we will be seeing in the future.
• The back of your business cards • Your brochures and marketing materials • Catalogues • Product tags and marketing • Point of sale • Event tickets • Convention and event nametags
If you have something to promote QR codes can reach a huge audience that doesn’t need a computer just a Smartphone. The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers. This means they can access your offerings regardless of where they are and the message is available everywhere 24/7.